How to Predict Consumers’ Age using Publicly Available Social Media Data
Problem: Insights derived from social media are rarely trusted. One of the key reasons is the lack of formal methodologies to target consumers’ in the right demographic group.
Consequence: Consumers’ panels on social media provide very generic insights.
Sample use case: “I want to create a panel of consumers and age is a very important qualification criteria - how can I do that in practice?”
Finding answers within the data. Artificial Intelligence combined with human intelligence can reliably estimate age of social media users in large scale.
This is true because a lot of consumers’ personal data is available. In particular, we can collect:
1. Biographical data
2. Visual data
3. Personal network data
Check out the full report to discover how it works with our real example: Teens in Asia Pacific.