How to Predict Consumers’ Age using Publicly Available Social Media Data

Problem: Insights derived from social media are rarely trusted. One of the key reasons is the lack of formal methodologies to target consumers’ in the right demographic group.

Consequence: Consumers’ panels on social media provide very generic insights.

Sample use case: “I want to create a panel of consumers and age is a very important qualification criteria - how can I do that in practice?”



Our Solution

Finding answers within the data. Artificial Intelligence combined with human intelligence can reliably estimate age of social media users in large scale.

This is true because a lot of consumers’ personal data is available. In particular, we can collect:

1. Biographical data

2. Visual data

3. Personal network data


Check out the full report to discover how it works with our real example: Teens in Asia Pacific.