How to Predict Consumers’ Age using Publicly Available Social Media Data

Problem: Insights derived from social media are rarely trusted. One of the key reasons is the lack of formal methodologies to target consumers’ in the right demographic group.

Consequence: Consumers’ panels on social media provide very generic insights.

Sample use case: “I want to create a panel of consumers and age is a very important qualification criteria - how can I do that in practice?”

 

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Our Solution

Finding answers within the data. Artificial Intelligence combined with human intelligence can reliably estimate age of social media users in large scale.

This is true because a lot of consumers’ personal data is available. In particular, we can collect:

1. Biographical data

2. Visual data

3. Personal network data

 

Check out the full report to discover how it works with our real example: Teens in Asia Pacific.