Clean Eating Trends in the US

Objective: Identify the key consumers’ needs in the clean eating trend.

Clean eating is indeed a complicated world to understand if you look at the diverse and multifaceted offers in this novel market. However, if one focuses on consumer’s key drivers and their reasons for #cleaneating, things are much simpler.  



Our Solution

Using visual data was useful in this case because we were able to qualify the consumer experience with contextual data that isn't available in text-only data. We managed to identify consumer trends and understand 5 key reasons consumers have for #cleaneating in the US.



Check out full report to discover the project's key insights and how it worked.