Social Teens in APAC
The Client Goal: Re-position Clean and Clear to be perceived as a teenage brand in Indonesia, India and Philippines.
The Agency Challenges
● How to observe teens across multiple geographies, multiple languages.
● How to deliver rigorous insights from shallow social media data.
Translate market research challenges into big data solutions:
1. DATA AGGREGATION
1,500+ teens over 4 reference markets automatically aggregated from Instagram. More than 850,000 images and 1.5m lines of text that were publicly shared by the observed teenagers over the last 6 months.
2. DATA ANALYSIS
Image recognition and text analysis (Hybrid Recognition) created a unique data superset containing a variety of information (e.g. number of people in the image, colors, objects, scene, textual topics, interests, etc.).
3. INSIGHTS GENERATION
Generate novel segmentations and to find insights as well as recommendations.
Check out the full report to discover how it worked and our key insights.