Soft Drinks Need State Mapping

Methodology:

1. Data gathering
Capture images and conversations about brands in relevant markets.

2. Build a demand space
Extract signals and segment data using text and image recognition.

3. Brand/Occasion mapping
Measure correlations between brand and demand space.

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Download a need state map featuring Coke, Schweppes and Powerade.

Want your own bespoke need state map? Let us know!